Case Study: CentralReach boosts payment platform adoption with Nuvei

CentralReach converts 140 organizations in 8 months with Nuvei

CentralReach, a company that develops applied behavior analysis software, partnered with Nuvei to convert a segment of its customers using legacy payment systems to an upgraded payments acceptance solution. The challenge was to move these targeted organizations to a more secure and efficient integrated payments platform.

Nuvei implemented a full-scale joint marketing campaign, providing a toolkit with email copy, sales scripts, and collateral. This solution successfully converted 140 targeted organizations over eight months, achieving a 61% conversion success rate and onboarding 39 new organizations to the Nuvei platform.

CentralReach