Case Study: Cyrillus boosts sales and ROI with Nuukik personalized print catalogs

Production of 100 000 catalogues completely personalized 16-page catalogs

Cyrillus, the French clothing and accessories brand, wanted to make its print marketing more relevant and better reflect the emotional appeal of its catalog while managing a large customer base. To meet this challenge, Cyrillus worked with Nuukik to explore fully personalized catalogs based on purchase predictions and customer data.

Nuukik built a personalized 16-page catalog program using product recommendations, customer transaction history, browsing behavior, and store data, with 80,000 personalized copies and 20,000 control catalogs for comparison. The project improved print efficiency and time to market, and delivered measurable business impact, including a 5% to 15% higher return on investment, a 15% increase in response rate, and a 4% increase in sales.

Cyrillus

Jean François Louvieaux

E-Commerce Marketing Director