Case Study: BlanchePorte boosts orders with personalized catalogs from Nuukik

BlanchePorte - Customer Case Study

BlanchePorte worked with Nuukik to create a more engaging direct-mail experience for its 50,000 most loyal customers. The challenge was to use site navigation and 1.5 years of purchase history to deliver highly relevant communications that would strengthen customer relationships and drive traffic to the web.

Nuukik implemented fully personalized catalogs with editorial content tailored to each customer profile, product recommendations across 22 personalized pages, and QR codes linking print to digital. The campaign delivered strong measurable results, including +35% orders, +7% average customer spending, and +28% clients, while also improving reading, memory, approval, and purchase intent versus the benchmark catalog.

BlanchePorte