Case Study: Wayne McFarland achieves rapid, low-cost nationwide bookstore outreach and boosted sales with Nutshell CRM

Wayne McFarland - Customer Case Study

Wayne McFarland, a longtime Nutshell user turned independent author, needed an affordable, easy-to-use way to get his books into bookstores nationwide. After finding other CRMs either overpriced or built for management-heavy data entry, he faced the daunting task of contacting and tracking outreach to more than 1,200 bookstores without spending thousands on distributors or courses.

Using a $19/month Nutshell account, he imported his Excel list, tagged and tracked stores, scheduled follow-ups, and sent personalized, merged emails via a linked email client while automatically logging communications. The result was a vetted, personalized buyer list and hundreds of targeted emails sent in seconds—bookstore sales “exploded,” and the two-month campaign cost just $38.

Wayne McFarland