Case Study: The CyberWire achieves streamlined sponsorship sales and scalable growth with Nutshell CRM

The CyberWire - Customer Case Study

The CyberWire is a digital media company that delivers daily cybersecurity news and podcasts for industry leaders. To support a relationship-based advertising model (rather than programmatic ads) and meet investor and board reporting requirements, the team needed a CRM to manage sponsorship inventory, sales pipeline, editorial contacts, and targeted follow-ups without disrupting the user experience.

By adopting Nutshell, The CyberWire centralized sponsorship and contact tracking, used personalized bulk email capabilities for better lead recapture, and leveraged responsive support to tailor workflows. The result was clearer pipeline visibility and board-ready reporting, faster and more effective follow-ups, sold-out sponsorship inventory, successful venture funding, and sustained growth—40% year-over-year audience growth, a doubled team, and new podcast launches.

The CyberWire

Bennett Moe

Director of Business Development and Contributing Editor