Case Study: Taste the Local Difference improves partnership management and sales tracking with Nutshell CRM

Taste the Local Difference works to change the culture around local food by promoting the importance of buying and sourcing locally

Taste the Local Difference, a Michigan-based food marketing agency, needed a better way to manage relationships with nearly 2,000 local food partners as the organization grew from a five-county directory to a statewide network. The team wanted a CRM that could help them stay organized, track sales, and support their relationship-driven mission.

Nutshell CRM provided the solution by giving Taste the Local Difference a central place to manage partner information, sales tracking, lead creation, and reporting. Since using Nutshell, the team says it has become easier to maintain authentic relationships, improve efficiency, and measure progress toward goals by seeing what’s working and how much more revenue they need to reach targets.

Taste The Local Difference

Emma Beauchamp

Communications Manager