Case Study: Superfine! Art Fair achieves consistent sales growth and multi-city expansion with Nutshell CRM

Superfine! Art Fair - Customer Case Study

Superfine! is a contemporary art fair founded in 2015 to connect emerging and mid‑career artists with motivated collectors. Founders James Miille and Alex Mitow struggled with the traditional art‑fair model—events that drew browsers rather than buyers—and needed a way to manage two distinct pipelines (artist applicants and ticket‑buying attendees) and replace a cumbersome Salesforce setup that was hurting sales consistency.

They adopted Nutshell CRM for its intuitive dashboard, automated pipelines and lead‑tracking, using it to manage artist onboarding, follow ups, and MailChimp lists. The result: steadier, higher sales (a $25,000/week quota with typical weeks ranging from $12,000 to $40,000), faster team onboarding, data‑driven marketing decisions, and expansion into three new cities with revenue on track to double.

Superfine! Art Fair

James Miille

Managing Partner