Case Study: McSweeney's Internet Tendency achieves streamlined donor and subscriber management with Nutshell CRM

McSweeney's Internet Tendency - Customer Case Study

McSweeney’s, the San Francisco publisher founded by Dave Eggers that produces the Quarterly Concern, books, and the Internet Tendency, shifted toward nonprofit status and found its survival increasingly dependent on donors and timely subscriber management. Relying on “spreadsheets upon spreadsheets” made it hard to track expiring four-issue subscriptions, personal donor outreach, and thank-you communications, so the team needed a centralized way to manage contacts and prevent missed opportunities.

They implemented Nutshell as a donor CRM, adapting its sales-oriented features to track donors, subscribers, authors, vendors, and contact history in one searchable place with help from Nutshell’s support. The person pages and centralized data improved one-on-one donor nurturing and operational visibility, helped the team respond to subscriber growth after recent awards, and now form the backbone of McSweeney’s donor communication strategy.

McSweeney's Internet Tendency

Eric Cromie

Publishing Associate