Case Study: Human Element achieves 20% annual growth and a streamlined sales process with Nutshell CRM

Human Element - Customer Case Study

Human Element, a Michigan-based tech consultancy that shifted into building and running eCommerce stores, was growing quickly but had no formal sales process. Sales relied on whoever initiated contact to follow up and close deals, which prevented team collaboration and let leads fall through the cracks.

They implemented Nutshell CRM for its simplicity and transparency, creating a customized sales process, shared tags/notes, and a custom lead-source field to track marketing ROI. The system smoothed team handoffs during a key employee’s absence and helped drive sustained results: about 20% annual growth for three years and consecutive Ann Arbor SPARK FastTrack Business Awards.

Human Element

Dree Ziegler

Director of Marketing