Case Study: Genoskin achieves streamlined sales tracking and accelerated growth with Nutshell CRM

Genoskin - Customer Case Study

Genoskin develops living ex vivo human skin models that let pharmaceutical, biotech and consumer-product companies test toxicity and immune reactions without using animals or human volunteers. The company faced two linked challenges: proving and scaling a novel, logistics-sensitive technology (tissue must be sourced quickly from surgeries and remain viable) and professionalizing its commercial operations, which were being managed with spreadsheets and an underwhelming CRM.

To scale sales efficiently Genoskin implemented Nutshell CRM. Its ease of use and responsive support produced fast team-wide adoption (even the CEO logs activity), better pipeline visibility with reporting and “hot leads,” and standardized commercial workflows. The result: streamlined sales processes that support hiring and geographic expansion, help capture strategic opportunities like FDA training, and back a period of rapid revenue growth.

Genoskin

Eric Merle

Chief Commercial Officer