Case Study: 89-Paint achieves consistent follow-up and streamlined project tracking with Nutshell CRM

How a Central Virginia painting contractor uses Nutshell to standardize follow-up, track won work, and keep projects moving

89-Paint, a Central Virginia painting contractor, needed a better way to manage the work that happens after a job is won. As their mix of commercial and residential projects grew, they faced the challenge of keeping follow-up consistent, coordinating multiple job types, and preventing details from slipping through the cracks. They turned to Nutshell CRM to help standardize their sales and post-sale process.

Using Nutshell CRM, 89-Paint built a customized workflow with custom fields, pipelines, built-in task tracking, and reporting to match how their team actually works. The result has been stronger visibility, accountability, and follow-through across the business, with 5,345 lifetime leads won tracked in Nutshell over about 10 years. Nutshell CRM also helped 89-Paint maintain a standardized pipeline, improve reporting by role and project type, and keep projects moving without missing critical next steps.

89-Paint

Ethan Wart

Co-Founder