Case Study: Nick-at-Night achieves faster approvals and increased sponsorship sales with Nutrient

Process Management Saves Time, Increases Salesfor Nick-at-Nite

Nick-at-Nite and sister channel TVLand relied on a small On-Air Sponsor Promotions team to assemble and get sign-off on sponsorship sales sheets from five departments (programming, creative, production, marketing and sales). The approval process was manual—requiring physical signatures—so sheets often sat waiting for approvers who were out of the office, causing late or missed sales opportunities (notably a Thanksgiving special that sold no sponsorships).

They implemented Integrify OnDemand, a hosted workflow solution that provided a branded site, training and user import and automated routing, timed reminder emails and a single audit trail for approvals and comments. The quick-to-deploy system sped approvals, reduced lost sponsorship revenue, and supports processing roughly 80–100 sales sheets a year with a small group of users (8 form authors, ~20 approvers), improving time-to-market and sales effectiveness.

Nick-at-Night

Denise Jaworski

Senior Director of Sponsor Promotions