Case Study: RSPCA Inspires Legacy Giving with Nutmeg Productions

RSPCA delivers legacy fundraising DRTV with Nutmeg Productions

The RSPCA, the UK's largest animal welfare charity, faced the challenge of creating an authentic and emotionally resonant television advert to inspire legacy giving. They partnered with Nutmeg Productions to produce a film that moved beyond a financial transaction, instead framing a gift in a will as a final act of kindness toward animals.

Nutmeg Productions' solution was to create a film with complete authenticity, using no actors or scripts. They captured real RSPCA officers speaking directly to camera and documentary footage of actual rescue work. The resulting advert served as a powerful testament to the charity's work, funded by supporters' generosity. The film was delivered by Nutmeg Productions for broadcast and digital distribution as a key part of the RSPCA's legacy fundraising programme.

RSPCA