Case Study: RSPCA drives sponsorship sign-ups with Nutmeg Productions

RSPCA delivers a 2-day sponsorship DRTV film with Nutmeg Productions

The RSPCA, the UK's oldest and largest animal welfare charity, needed to produce an emotive direct response television (DRTV) campaign to drive new regular sponsorships. They engaged Nutmeg Productions with the challenge of creating a film that authentically followed a rescue dog's journey to earn the emotional connection required to motivate viewers to act.

Nutmeg Productions solved this by casting a real rescue dog, Elton, and a family to become his forever home, filming his journey in sequence over two days with real RSPCA inspectors to ensure authenticity. The vendor commissioned a bespoke original score to follow the emotional arc of the story. The resulting film was delivered in multiple formats for broadcast and digital use, providing the RSPCA with a flexible asset for deployment across their television and online fundraising channels.

RSPCA