Case Study: The Royal Society reaches 250,000 viewers with Nutmeg Productions

Royal Society reaches over 250,000 views with Nutmeg Productions

The Royal Society, the UK's national academy of sciences, sought to promote diverse career paths for scientists beyond academia. They commissioned Nutmeg Productions to create a series of films that would authentically showcase real scientists who had successfully moved between academic and industry roles, aiming to inspire others with these compelling case studies.

Nutmeg Productions developed a visually cohesive series by filming six scientists in their workplaces and employing a green screen effect to transition backgrounds between academic and industry settings during their interviews. This creative solution, combined with location filming and motion graphics, resulted in engaging and credible films. The "Changing Careers" series produced by Nutmeg achieved over 250,000 views, significantly extending the Royal Society's reach and providing them with a highly shareable resource for a broad audience.

Royal Society