Case Study: Royal College of Nursing reaches 1.6 million views in 72 hours with Nutmeg Productions

Royal College of Nursing reaches 1.6 million views in 72 hours with Nutmeg Productions

The Royal College of Nursing, the UK's largest professional nursing union, needed to create a campaign film that would allow the public to thank nurses and serve as a powerful piece of advocacy. Their challenge was to capture the profound gratitude patients feel while creating a film capable of going viral across digital platforms. They engaged Nutmeg Productions to achieve this.

Nutmeg Productions built the film around real, unscripted stories from patients and nurses to capture genuine emotion. Their approach, shaped by experience with vulnerable participants, resulted in a highly successful film. The Nutmeg production reached 1.6 million views within 72 hours, making it one of the UK's most-watched nursing charity films and generating widespread national media coverage.

Royal College of Nursing