Case Study: Public Health England helps parents access healthy baby weaning recipes with Nutmeg Productions

Public Health England creates baby first taste films in 2 days with Nutmeg Productions

Public Health England, an agency now part of the UK Health Security Agency, sought to create content for its Start4Life program to help parents and carers access healthy weaning recipes. They commissioned Nutmeg Productions to produce a series of films as part of this initiative.

Nutmeg Productions developed a series of films by creating easy, appetizing recipes and casting four babies of the appropriate age. The team filmed over two days, working around the babies' schedules and following strict safety protocols. The resulting footage and stills were used extensively across the entire lifespan of the Start4Life campaign, providing a lasting resource rather than a one-off release.

Public Health England