Case Study: NHS engages parents with baby weaning recipe films from Nutmeg Productions

NHS racked up thousands of views with Nutmeg Productions

The NHS, one of the world's most recognized healthcare brands, needed to create useful content to help parents with baby weaning. They partnered with vendor Nutmeg Productions to produce a series of short recipe films that would provide accessible and relevant ideas for introducing solid foods.

Nutmeg Productions developed a series of films featuring a range of culturally diverse recipes. The solution involved filming real babies trying the food and top-down cook-along sequences with animated graphics. The completed films were published on the Start4Life YouTube channel, where they successfully achieved thousands of views for the NHS.

NHS