Case Study: Mary Kay recruits new sales staff with a promotional film from Nutmeg Productions

Mary Kay creates recruitment films in 2 grey January days with Nutmeg Productions

Nutmeg Productions created a promotional film for Mary Kay, a global direct-selling cosmetics company. The client's challenge was to produce a recruitment tool for their "I Can" campaign that featured real, top-performing sales consultants to authentically showcase the job's flexibility, moving away from scripted actors.

The solution involved Nutmeg Productions filming natural interviews and capturing everyday life footage of the consultants and their families. They used specific camera equipment to achieve a bright, inspiring aesthetic. The result was a set of finished films that combined longer explanatory pieces with shorter social cuts, effectively promoting the job opportunities.

Mary Kay