Case Study: Malnutrition Taskforce raises awareness of malnutrition in older people with Nutmeg Productions

Malnutrition Taskforce uses Nutmeg Productions to reach 1 in 10 older adults with malnutrition awareness film

The Malnutrition Taskforce, a national coalition working to prevent malnutrition in older people, faced the challenge of raising awareness about this serious health issue among carers and health professionals. They commissioned Nutmeg Productions to create a healthcare animation that would make the clinical subject feel personal and relatable without being alarming, moving beyond mere statistics to resonate emotionally.

Nutmeg Productions built the solution around a true story, using bespoke illustration set in a familiar domestic environment to create an emotionally anchored and warm narrative. The resulting animation became a key educational resource for the Taskforce's network, widely used by health and social care professionals across the UK to help recognise and respond to malnutrition in older people.

Malnutrition Taskforce