Case Study: London Cycling Campaign drives action on carbon emissions with Nutmeg Productions

London Cycling Campaign launches a 3-format social media animation series with Nutmeg Productions ahead of the Mayoral Election

The London Cycling Campaign, a large urban cycling charity, needed a series of short social media films to raise awareness of their campaign aims and encourage public action on carbon emissions in the run-up to the London Mayoral Election. They partnered with Nutmeg Productions for a fast-turnaround animation service to create content optimized for shareability and reach across digital platforms.

Nutmeg developed a series of animations built around a cohesive bicycle wheel visual identity, giving the campaign energy and a memorable graphic device. Each film was produced in multiple formats optimized for different social media platforms to maximize impact. The result was a successful series deployed to drive public pressure on mayoral candidates, demonstrating Nutmeg's capability in fast-turnaround campaign animation for electoral contexts.

London Cycling Campaign