Case Study: Lidl achieves Christmas marketing success with Nutmeg Productions

Lidl delivers 8 Christmas recipe films in 10 days with Nutmeg Productions

Nutmeg Productions was engaged by Lidl, one of the UK's largest supermarket chains, to produce a series of Christmas recipe films. The challenge was to showcase new seasonal ingredients, including fresh turkeys and lobsters, fronted by TV chefs, to promote Lidl's festive range and surprise customers with its quality offerings.

The solution implemented by Nutmeg Productions involved building a full Christmas kitchen set in the summer and overcoming the significant challenge of sourcing and cooking multiple turkeys during the off-season. The resulting eight recipe films, featuring chefs Lesley Waters and Nick Nairn, became a central part of Lidl's Christmas marketing campaign. The films were deployed across the client's website, email campaigns, and social channels throughout the Christmas run-up, successfully promoting their new products.

Lidl