Case Study: Just Eat drives clear B2B sign-ups with Nutmeg Productions’ Urbanbite explainer animation

Just Eat launches a 60–90 second B2B explainer with Nutmeg Productions

Just Eat, a leading food delivery platform, needed to launch its new B2B food ordering service, Urbanbite, with an animation that would clearly and compellingly explain the product to drive corporate sign-ups. The challenge for Nutmeg Productions was to create an engaging explainer that was both on-brand and effective for a professional audience without being too dry or overly stylized.

Nutmeg Productions developed a clean, fast-moving, and voiceover-led animation that aligned with Just Eat's existing visual identity while adding a modern appeal for corporate viewers. The resulting film successfully communicated the Urbanbite proposition clearly, raised awareness of the service among its target audience, and helped strengthen the Just Eat brand in a corporate context.

Just Eat