Case Study: Historic Royal Palaces creates calming TV commercials with Nutmeg Productions

Historic Royal Palaces delivers 2 TV commercials with Nutmeg Productions

Nutmeg Productions was approached by Historic Royal Palaces, the independent charity managing some of the UK's most iconic royal sites, with a unique challenge. Their brief was to produce two TV commercials for a summer campaign that encouraged visits by promoting the palaces as a place of calm. The key creative challenge was to create a commercial that felt unlike a typical TV ad, instead capturing a restorative and tranquil quality.

The solution implemented by Nutmeg Productions involved filming at Hampton Court Palace, utilizing both its grand interiors and serene gardens. A central creative decision was to lead with sound design, employing ASMR techniques, natural audio, and an original calming score to create an immersive and unhurried cinematic experience. Nutmeg Productions delivered two commercials for digital distribution that compellingly carried the campaign's invitation to visit, effectively reaching audiences and encouraging them to explore the historic sites.

Historic Royal Palaces