Case Study: Cruelty Free International advances animal welfare advocacy with Nutmeg Productions animated campaign film

Cruelty Free International reaches audiences in 40+ countries with Nutmeg Productions

Cruelty Free International, a leading organisation working to end animal testing, commissioned Nutmeg Productions to create an animated campaign film. Their challenge was to clearly communicate complex legislative and scientific information about the HEARTS Act in a compelling way that would inspire public support, while avoiding the deeply distressing imagery associated with animal testing.

Nutmeg Productions utilized its animation and motion graphics expertise to develop a distinctive and emotionally engaged film. The solution provided a clear, accessible, and shareable visual identity for the campaign that made the human and animal stakes impossible to ignore. As a result, Nutmeg's film helped Cruelty Free International reach new audiences and build support for the legislation among the public, policymakers, and media.

Cruelty Free International