Case Study: Centrepoint drives youth homelessness donations with Nutmeg Productions

Centrepoint drives year-on-year fundraising growth with Nutmeg Productions

Nutmeg Productions partnered with Centrepoint, a UK charity for homeless youth, to address their need for a production partner capable of handling the creative development and broadcast delivery of a multi-year direct response television (DRTV) campaign. The challenge was to create authentic fundraising films that could drive sponsorships by capturing the true human reality of youth homelessness.

The solution implemented by Nutmeg Productions involved building each DRTV film around a real young person's story, filmed authentically on location through the night. Their comprehensive service covered everything from casting and scripting to post-production and Clearcast compliance. As a result, the campaigns delivered consistent year-on-year growth in fundraising for Centrepoint, demonstrating the power of authentic storytelling.

Centrepoint