Case Study: Age UK brings telephone befriending to life with Nutmeg Productions

Age UK brings telephone befriending to life with Nutmeg Productions for 3.5 million older adults

The customer, Age UK, a leading charity for older people in the UK, faced the challenge of bringing its telephone befriending service to life in an authentic and moving way. They commissioned Nutmeg Productions to create a film that would genuinely show the service's profound impact on isolated individuals, rather than just explain how it works.

Nutmeg Productions' solution was to create a film centered on two real people, Florence and Roy, capturing their authentic stories and personalities through patient, unobtrusive filmmaking in their actual homes. The resulting warm and authentic film was used across Age UK's digital platforms and communications, successfully helping the charity communicate the value of its service to donors and the public. Nutmeg's work strengthened their long-standing relationship with the client.

Age UK