Case Study: Valpak achieves faster performance, simpler management, and major cost savings with Nutanix

Valpak Loads on the Savings and Agility with Enterprise Clouds

Valpak, a leading direct-marketing company known for its Blue Envelope coupon mailings, faced rising costs and operational complexity from its legacy SAN and Fibre Channel infrastructure. Upgrades were expensive and time-consuming, provisioning required deep specialist knowledge, and system maintenance regularly consumed dozens of hours each month—driving the company to seek a simpler, more cost-effective platform with better application performance.

Valpak consolidated and modernized its environment with Nutanix NX-3000 and NX-9000 hyperconverged (all‑flash) systems, cutting two full racks down to 4U and migrating hundreds of VMs in days. The move delivered faster deployments (about 10x), roughly 20% faster OLTP/OLAP performance and ~8x more IOPS, slashed management time from months of weekend work to 1–2 hours per month, and reduced capital costs by an order of magnitude.

Valpak

Chris Cate

EVP and CIO