Case Study: The Prime Company balances human leasing and AI with Nurture Boss

The Prime Company strengthens collections and trust with Nurture Boss

The Prime Company, a student housing provider managing 3,900 beds, faced the challenge of an AI leasing assistant that competed with its human teams, bombarding prospects with dual communications from both AI and agents. They turned to the vendor Nurture Boss to find a solution that would support, rather than undermine, their leasing staff's salesmanship.

Nurture Boss implemented its Virtual Leasing Assistant with a Follow-Up Aware feature, allowing leasing teams to lead during business hours while the AI handled after-hours and weekend communication. This solution rebuilt trust in AI, gave teams control, and ensured no leads were missed. Additionally, Nurture Boss's Payments and Delinquency AI capability improved rent collection, with the company noting the tool's value alone paid for the platform.

The Prime Company