Case Study: Churchill Mortgage boosts lead conversion and speeds loan disbursal with NuPlay by Nurix

Churchill Mortgage boosts lead conversion 5%+ with Nurix

Churchill Mortgage, a direct-to-consumer mortgage lender, faced a challenge where its manual lead engagement process created bottlenecks. The reliance on loan officers for initial contact and qualification, along with fragmented data and routing, slowed down conversions and stretched team capacity. To address this, they partnered with vendor Nurix to implement their NuPlay AI solution.

Nurix implemented a Voice AI agent from its NuPlay product to automate the first contact with borrowers, qualify them, and capture their data. The solution intelligently routed only high-intent leads to loan officers and integrated seamlessly with Churchill's existing systems. This partnership with Nurix resulted in a 5% higher conversion rate, a 10% reduction in loan disbursal time, and lead contact coverage of over 98%.

Churchill Mortgage