Case Study: Aditya Birla Capital boosts lead qualification with Nurix AI Voice Agents

Replacing Traditional IVR with AI Voice Agents | Case Study

Aditya Birla Capital, a financial services company, was facing scaling challenges with its traditional IVR and contact centers. High inbound lead volumes were overwhelming human agents, causing delayed responses, dropped leads, and missed cross-sell opportunities. To address this, they partnered with vendor Nurix to implement an AI solution.

Nurix deployed its AI Voice Agent platform to replace the legacy IVR system. The solution engaged callers immediately to understand their intent, qualify leads, and identify cross-sell opportunities. This resulted in a 3-4x improvement in lead qualification and a 10% uplift in conversions, allowing Aditya Birla Capital to scale its sales conversations 24/7 without increasing headcount.

Aditya Birla Capital

Sameer Jadhav

Vice President of Business Excellence