Case Study: Global Schools Group Achieves 24/7 Admissions Coverage with Nurix AI Voice Agents

Global Schools Group AI-Powered Admissions Counsellor

Global Schools Group, a leading international education group, faced challenges in managing high volumes of parent admissions enquiries across different time zones. With a traditional model constrained by office hours, their team struggled with inconsistent response times, repetitive questions consuming counsellor bandwidth, and the risk of missing calls. Nurix was engaged to implement a solution to provide instant, always-on support without increasing operational overhead.

Nurix deployed its NuPlay AI Voice Agent platform to create SARA, an AI-powered admissions counselor. This solution provides 24/7 instant answers to common questions, handles campus visit scheduling, and guides parents through next steps, with all interactions automatically logged in the CRM. The results for Global Schools Group were significant, including 100% enquiry coverage, zero missed calls or follow-ups, and a 69% higher parent connectivity rate, allowing human counsellors to focus on more meaningful conversations.

Global Schools Group

Ayush Kalani

Director of Admissions & Marketing