Case Study: Kraft Heinz improves planogram efficiency and retailer relationships with Nuqleous Shelf IQ

Increased Agility Through Planogram Automation

Kraft Heinz, a major global food and beverage company, faced a significant challenge in managing the enormous scale and complexity of its retail space planning. Its teams were responsible for creating and maintaining thousands of planograms across over 20 product categories, a highly manual and resource-intensive process. Seeking to increase agility, the company partnered with vendor Nuqleous and implemented its Shelf IQ solution to automate these repetitive tasks and base plans on consumer demand rather than drafting limitations.

The solution from Nuqleous, Shelf IQ, provided a flexible and user-friendly platform that integrated with their existing JDA Space Planning program. It used strategic templates and automation profiles to generate precise planograms in a fraction of the previous time. This resulted in dramatically increased speed and accuracy, freeing up category teams to focus on value-added strategic decisions instead of manual work. Furthermore, Nuqleous's solution strengthened retailer relationships by enabling faster turnarounds and data-driven planograms that improved market outcomes for everyone.

Kraft Heinz

Justin Bourlon

Former Head of Category Leadership