Case Study: Duracell achieves 98% reporting efficiency with Nuqleous Retail Analytics

Duracell Enhances Category Reporting with Nuqleous Retail Analytics

Duracell, a world leader in battery manufacturing, faced a significant challenge when its key retailer, Walmart, transitioned its reporting system. This change made it difficult for Duracell to access the comprehensive category data it needed for informed decision-making, requiring an external retail intelligence solution to fill the gap. The company turned to vendor Nuqleous and its Retail Analytics platform for a solution.

Nuqleous implemented its Retail Analytics platform, which was pre-equipped to pull data from Walmart's new system, eliminating the need to build a solution from scratch. This provided Duracell with a one-stop reporting hub for sales, supply chain, and category data. The results were transformative: the time to pull data was reduced from 6 hours to just 4 minutes, a 98% increase in efficiency. The solution also delivered unexpected benefits, allowing the team to quickly analyze and respond to a sales surge during a hurricane.

Duracell

Rossy Rodriguez

Sales Account Manager