Case Study: T. Marzetti Company boosts planogram efficiency with Nuqleous Shelf IQ

Advancing Category Management with Automation

T. Marzetti Company, a leading provider of specialty foods, faced the challenge of establishing a new category management function to support its accelerated growth strategy. The company needed to improve its efficiency and build credibility with retail partners but lacked the extensive financial resources and headcount of larger competitors. Director of Category Management Christine Peplinski sought a solution to streamline their processes and partnered with vendor Nuqleous to implement their Shelf IQ software.

The solution from Nuqleous involved integrating Shelf IQ with the company's existing JDA Space Planning program to automate planogram development and data loading. This integration significantly reduced manual work, saving the team over 93% of the time on tasks like mirroring planograms. The automation also led to a major increase in data accuracy by minimizing human error. As a result, the team of two advisors was able to efficiently manage 1,200 planograms across 1.8 million points of distribution, allowing them to focus more on delivering strategic insights and growth recommendations to their retail partners.

T. Marzetti Company

Jeff Siemens

T. Marzetti Company