Case Study: Vilebrequin achieves major efficiency gains and deeper U.S. retail partnerships with NuORDER by Lightspeed

Vilebrequin Achieves Major Success through Retail Program

Vilebrequin, the luxury swimwear and accessories brand, was required by major North American retail clients to adopt a shared wholesale eCommerce platform and wanted to improve its U.S. wholesale processes, reduce order-entry errors, and streamline communications with buyers. To meet those goals it joined the Retail Program on NuORDER by Lightspeed, using the vendor’s wholesale eCommerce platform and collaborative commerce tools.

NuORDER by Lightspeed digitized Vilebrequin’s market process by delivering custom lists and linesheets, real‑time inventory (live ATS), electronic selects after meetings, and collaborative assortment building — reducing order-entry errors, saving sales-team time, and enabling buyers to place accurate reorders 24/7. As a result, Vilebrequin strengthened retail partnerships, uncovered revenue-growth opportunities, and noticeably improved efficiency and the overall buying experience through NuORDER by Lightspeed.

Vilebrequin

Andre Edwards

Director of Wholesale & Business Development