Case Study: Tribal Sportswear achieves 23% YoY growth in buyer-submitted sales with NuORDER

Tribal Sportswear's Journey to a 23% YoY Surge in Buyer Submitted Sales

Tribal Sportswear struggled with limited data that made it harder to plan, segment outreach, and stay connected with buyers. To improve its wholesale business, the company turned to NuORDER by Lightspeed, using tools like Reports and Campaigns to access sales data and send curated product emails.

NuORDER by Lightspeed helped Tribal Sportswear run regular B2B campaigns, send Custom Linesheets directly to buyers, and tailor promotions by region with local pricing and inventory updates. These changes strengthened segmentation and made ordering easier, contributing to a 23% year-over-year increase in buyer-submitted sales.

Tribal Sportswear

Brad Brijodhan

Analyst and Sales Operations