Case Study: Spiritual Gangster achieves streamlined ordering and 90% lower catalog costs with NuORDER

Spiritual Gangster - Customer Case Study

Spiritual Gangster, the yoga‑inspired apparel brand founded by Vanessa Lee and Ian Lopatin, was struggling with an inefficient, error-prone ordering process, costly printed catalogs, poor order tracking, and the operational strain of rapid expansion. To tackle these issues they partnered with NuORDER and adopted NuORDER’s B2B ordering platform for standardized POs, digital catalogs, centralized order data, and fast linesheet creation.

NuORDER standardized purchase orders, replaced large print runs with a digital catalog (cutting tradeshow catalog print runs from 1,000 to 100 — a 90% reduction), and captured accurate order history, enabling reps to create and send linesheets in minutes. As a result, Spiritual Gangster reduced errors and fulfillment time, gained actionable customer data, empowered sales reps to increase revenue, and supported its accelerated growth.

Spiritual Gangster