Case Study: Premium Denim Brand achieves 80% conversion of booth visits into orders at trade shows with NuORDER

Premium Denim Brand Converts 80% of Booth Visits Into Orders At Trade Shows With Nuorder

Premium Denim Brand, one of the world’s largest apparel companies and a leader in denim, faced inefficient wholesale workflows and missed opportunities at trade shows: static printed catalogs were often inaccurate or incomplete, sales reps couldn’t capture buyer notes or draft orders, and the brand lacked ROI and demand data. To address this, the company turned to NuORDER for a digital presentation solution (digital catalogs and a mobile app) that would provide real-time product data and enable reps to capture purchase intent during appointments.

NuORDER deployed digitally merchandised assortments on iPads at trade-show booths, matching the booth layout to the digital catalog so buyers can mark items, create draft orders, and email notes to themselves while reps capture actionable insights. The NuORDER solution made appointments faster and more productive, improved forecasting and follow-up, and helped the brand convert about 80% of booth visits into orders within 30 days post-show, while eliminating reliance on printed catalogs.