Case Study: Original Penguin achieves a 35% increase in confirmed onsite orders and streamlined, paperless tradeshows with NuORDER

Original Penguin - Customer Case Study

Original Penguin, the classic apparel brand, struggled with an inefficient tradeshow workflow—printing hundreds of linesheets, manual order entry that required about six hours post-show, low reorder rates and frequent order errors. To modernize selling and reordering, Original Penguin turned to NuORDER’s digital ordering and linesheet platform.

NuORDER delivered a paperless, digital tradeshow and reorder solution (including EZ Order) that boosted efficiency and accuracy: a 35% increase in confirmed onsite orders, reps now see at least ten accounts per selling day (up from six), about 90% of accounts use the platform, 25% of accounts increased reorders, order turnaround time fell by at least a week, and order errors dropped by 25%; printing needs fell from roughly 1,000 linesheets a year to just ten per season.

Original Penguin