Case Study: Mizzen + Main achieves faster line-sheet production and elevated visual storytelling with NuORDER's Whiteboard

Mizzen + Main Whiteboards Its Way to B2B Success

Mizzen + Main, a performance-fabric menswear brand, faced two B2B challenges: building cohesive, story-driven online presentations for buyers and shortening long lead times for custom line sheets. To address these needs they turned to NuORDER’s Whiteboard tool to move beyond static line sheets and streamline cross-team collaboration across product, merchandising, sales and marketing.

Using NuORDER’s Whiteboard, Mizzen + Main built interactive, shoppable presentations and fast, collaborative line sheets with real-time edits, quick-add colorways and in-platform chat. The result: faster production of customer-ready assets, improved internal collaboration and elevated digital assortments that better convey fit, fabric and styling—outcomes the brand calls “much faster” turnaround and says have generated positive early feedback from retailers.

Mizzen + Main​