Case Study: Lulu Guinness achieves faster ordering and increased reorders with NuORDER

Lulu Guinness - Customer Case Study

Lulu Guinness, the British luxury accessories brand, faced several selling inefficiencies—no simple reorder flow, lack of inventory visibility that caused over‑orders and cancellations, day‑long Excel linesheet creation, manual ERP imports, and slow buyer appointments. To address these problems, Lulu Guinness implemented NuORDER’s B2B eCommerce portal, including digital product galleries, a mobile app, custom digital linesheets and a CSV integration with its Futura ERP.

NuORDER delivered real‑time inventory, drag‑and‑drop ordering and instant digital linesheets, enabling 20% of buyers to self-enter reorders and boosting reorder revenue. Linesheets that once took a day can now be built in under 30 minutes and edited in under five, orders export directly into Futura’s import format (eliminating most manual entry), meetings are drastically shorter, and the sales team can adjust and upsell in real time—all achieved through NuORDER.

Lulu Guinness