NuORDER
38 Case Studies
A NuORDER Case Study
Klean Kanteen, a family-owned B Corporation known for stainless steel reusable bottles, faced rapid growth that exposed limits of its pen-and-paper ordering and printed catalogs: manual order entry, errors, no real-time product or inventory visibility, and difficulty communicating product updates to retailers (including large accounts like Whole Foods). To solve this, Klean Kanteen turned to NuORDER’s B2B wholesale platform to provide real-time product and inventory data and a self-service ordering experience for retailers, reps, and brokers.
NuORDER delivered a visual, centralized ordering and catalog platform with digital landing pages and campaign tools, enabling 24/7/365 self-service ordering and faster product launches. The results: order fulfillment time dropped by 70% (typical orders went from 15–30 minutes to under a minute), average turnaround improved from a week to about 72 hours, reorders increased, and automation eliminated the need to hire additional customer service staff—freeing the team to build deeper retailer relationships.