Case Study: Kendra Scott achieves streamlined influencer gifting and wholesale automation with NuORDER

Kendra Scott Supercharges Influencer Marketing with NuORDER

Kendra Scott, a fashion and lifestyle brand known for gemstone jewelry, faced a growing operational challenge: managing orders for more than 600 wholesale accounts and a complex influencer gifting program using manual Excel spreadsheets. Seeking a replacement for their time‑consuming, error‑prone processes, Kendra Scott partnered with NuORDER and its B2B wholesale eCommerce platform to modernize wholesale and marketing workflows.

NuORDER digitized Kendra Scott’s wholesale operations and introduced password‑protected portals for influencers, college ambassadors and PR partners, enabling users to browse, order and track shipments. The result was automated workflows that reduced human error and administrative time, improved logistics and engagement, and allowed the team to track gifting across five marketing sub‑departments and manage 600+ accounts more efficiently — freeing staff to focus on strategy rather than manual tasks.

Kendra Scott