Case Study: Johnston & Murphy achieves faster catalog creation and curated wholesale buys with NuORDER Whiteboards

How the iconic apparel and footwear brand, Johnston & Murphy, uses NuORDER Whiteboards to power catalogs and curated buys

Johnston & Murphy needed a faster, more flexible way to build wholesale catalogs and custom assortments for buyers, while still supporting accounts that preferred printed materials. Using NuORDER’s Whiteboards feature, the team could replicate traditional wholesale catalogs digitally and streamline the pagination process for its direct-to-consumer catalog.

NuORDER helped Johnston & Murphy create visually rich catalogs and custom lists by pulling images, SKUs, and product data from one place and sharing layouts with its creative agency. This improved collaboration and made catalog creation easier and more efficient, enabling Johnston & Murphy to better support both digital and print workflows.

Johnston & Murphy

Kim Hammond

Senior Marketing Manager