Case Study: Maurizio Mykonos achieves year-round wholesale sales growth with NuORDER

How Maurizio Mykonos reaps the rewards of year-round sales — and a major competitive advantage in the US

Maurizio Mykonos, the luxury Italian fashion brand, wanted to expand its wholesale presence in the US and build a stronger digital B2B channel beyond Europe. To do that, the company chose NuORDER by Lightspeed to support trade-show selling, improve buying experiences, and reduce reliance on seasonal market weeks.

Using NuORDER, Maurizio Mykonos now manages year-round wholesale ordering, mid-season replenishment, and buyer relationships through a custom portal. NuORDER also replaced manual email attachments and handwritten order notes with more reliable campaign tracking and order capture, helping the brand avoid SKU and shipping errors, prevent lost orders, and gain a competitive advantage with stronger sales and better efficiency.

Maurizio Mykonos

Mauro Urciuolo

Director of Sales