Case Study: ISAIA Napoli achieves personalized, data-driven merchandising at scale with NuORDER

How ISAIA Blends Art and Science in Luxury Merchandising

ISAIA, the 103-year-old Neapolitan menswear brand, faced the challenge of scaling personalized merchandising across global retail and wholesale channels while preserving its signature identity and balancing inventory. To modernize an error-prone, manual wholesale process and give buyers a visual, data-driven experience, ISAIA partnered with NuORDER and adopted its B2B wholesale eCommerce platform.

NuORDER delivered a two-way, visual linesheet platform that integrates with ERP and CRM systems, centralizes product data, and eliminates manual data entry, letting regional teams tailor assortments and sales reps focus on client relationships. The result: faster, more consistent merchandising and omnichannel growth — including a measurable outcome where 40% of ISAIA’s top ten global clients began as eCommerce customers and became in-store loyalists after the shift to NuORDER.

ISAIA Napoli

Jay Chen

Senior Director of Sales & Operations