Case Study: Hammitt (contemporary handbag brand) achieves nearly 100% digital wholesale sales and streamlined, error‑free ordering with NuORDER (wholesale eCommerce platform)

Hammitt’s Winning Bet on Digital Wholesale

Hammitt, a contemporary handbag and accessories brand, faced time-consuming manual wholesale processes and costly human errors—especially after trade shows—plus a lack of real-time inventory visibility. To solve this, Hammitt adopted NuORDER’s B2B wholesale platform (with NetSuite integration) to move to an almost entirely digital wholesale model at the start of 2020.

NuORDER delivered real-time inventory, a free NetSuite integration, virtual showrooms, shoppable multimedia and streamlined ordering, enabling Hammitt to maintain intimate buyer relationships remotely and eliminate manual entry mistakes. The results: nearly 100% digital wholesale sales, about 40 rep licenses added with all reps using NuORDER exclusively, nearly 40 weekly Zoom market appointments, and measurable time savings and growth in wholesale relationships driven by NuORDER.

Hammitt

Ryan Kelly

Head of Sales