Case Study: French Connection achieves accelerated wholesale growth with NuORDER

French Connection Moves its B2b Platform to Nuorder to Accelerate Wholesale Business

French Connection, a global apparel and accessories manufacturer, outgrew an older B2B platform that lacked proactive support and advanced reporting. Seeking an intuitive, sales‑friendly solution and better account-level analytics, French Connection moved its wholesale operations to NuORDER’s B2B eCommerce platform (including NuORDER’s Online Trade Show) to gain hands-on onboarding and ongoing Customer Success support.

NuORDER delivered fast, collaborative onboarding, enterprise-grade support, real‑time product and account reporting, personalized email campaigns and an Online Trade Show. As a result, NuORDER helped French Connection generate 116 new leads from the Online Trade Show, increase new account volume at trade shows by +40.3% year‑over‑year, boost rep productivity and gain actionable insights into best sellers and account opportunities.

French Connection