Case Study: Ben Sherman achieves faster sales and streamlined digital wholesale with NuORDER

Ben Sherman - Customer Case Study

Ben Sherman, a long-established men’s lifestyle brand, faced an antiquated sales system that forced reps to travel frequently, prevented entering multiple orders at once, blocked buyers from ordering outside rep hours, and relied on massive paper use. To modernize the sales process, Ben Sherman adopted NuORDER’s digital wholesale platform (NuORDER) in December 2013 to provide a seamless, online ordering experience for reps and buyers.

NuORDER migrated Ben Sherman’s data and workflows onto a single, mobile-friendly platform, digitizing brand introduction through to data collection and highlighting crucial information for faster decision-making. The NuORDER implementation enabled multiple simultaneous orders, anytime/anywhere access, reduced paper use, improved buyer relationships, and let Ben Sherman sell new collections to specialty stores months ahead of trade shows — accelerating the sales lifecycle and driving more upfront orders.

Ben Sherman